The “why” behind cxful

Most design systems are good. They focus on creating beautiful websites fast. The problem is, the end users don't care about it. They want an experience where their time is respected, needs are addressed and the fluff is avoided. They deserve it. cxful ds is built to help designers achieve that for the end users, while making it fast and beautiful.

But why us?

We've spent 10+ years designing 1000+ websites at Openthrive (company that owns the brand cxful), and we've seen it all. Beautiful websites that are confusing to navigate. Landing pages roughly put together from random left-right-center sections. A focus on empty aesthetics that leaves customer engagement in the dust.

A lot of companies have their websites for the namesake. They disregard the core digital asset that is actually supposed to drive the business.

cxful is more than a design system. It's a whole new way of thinking about designing the experience on a website to engage the users.

It empowers designers to craft websites with a purpose, where each page has a certain function. This enables the marketing and sales teams, development teams, and customer success teams to hit their goals by engaging the users and customers on their website seamlessly.

Enterprise-grade website experiences are not built to be inconsiderate of what the user needs. It’s the opposite.

Now, why did we open cxful to the world?

We used it for a year for internal client projects. Compared it with all the options in the world, and realized there’s too much unnecessary complication around design systems out there, unclear outcomes of beautiful-only websites, and deprioritizing engagement - all leaving a bad taste for the customers and the teams that manage and use the website everyday.

cxful is here to help you stay true to your purpose as a designer and build functional website experiences that users will love to engage with.

Let's start a conversation about what truly matters: engagement-first experience. After all, your customers deserve it.